Tips and Pointers for Effective Link Building

Link building is one the best ways to get your business out there. It lets you build a credible reputation among online users since it appears more natural compared to hard selling, and more importantly, it helps you gain better ranking for your site, helping you be more visible to your potential market.

Not all link building methods are ideal, however, and some can even be detrimental to your site’s ranking. Beyond knowing which strategies to avoid, it’s important to know which strategies help you make the most of link building. Here are some of those strategies.

Internal Link Building

Internal link building means placing your links within your actual content as opposed to bunching them up together at the end of an article or post, and it’s a favorite among businesses for good reason.

It’s one of the most “natural” ways to bring up pages on your services or products, and it’s best done in coordination with quality content in order to make sure that the links mesh well with the article or post.

Blog Comments

Commenting on reputable and relevant blog posts helps you boost your exposure to people within your field as well as to potential customers.

It’s important to note, however, that over the years, some link builders have been abusing blog commenting, turning it into a spam machine rather than a platform for effective networking.

There’s more to just placing necessary keywords in the comment; similar to the internal links, the keywords have to be placed strategically and sound as relevant as possible in order for people to pay attention to them.

Social Media

Almost every person on the planet has a social media account, so it’s only understandable to place your links there.

When used with engaging videos and photos, links can definitely go a long way, so again, it’s important to make sure it works well with the content, which has to be produced with your business in mind.

With variety of platforms and types of content available for link building purposes, this relatively new but nonetheless potent strategy can definitely help boost traffic.

Regular Press Releases

If you spot any interesting and relevant news items, like technological developments for example, it’s a good idea to produce press releases on them.

As usual, you have to make sure that the links work well with the topic. You can’t produce a release on a Facebook algorithm change if your business has nothing to do with social media, so it’s imperative to know which news topics you can work with as well.

If you do get it right, jumping on the topic of interest helps you prove yourself to be updated in your field as well as boost your exposure to the right people.

Professional Assistance

Letting professionals take of things is always the best route to take, and often the one that shows more benefit in the long run.

Link building can get quite technical, and wrong moves, whether intentional or unnoticed could cause a lot of damage for a campaign, so investing in people who can do things right is a wise decision.

SEO and How It Can Help You

Have a website but no idea what to do with it? Have you ever heard of SEO? If you haven’t, you should look into it! SEO (Search Engine Optimization) is the number ONE factor companies should focus on for their website.

What is SEO?

SEO is how you are ranked on Google or how well your website is being found online. This is very important for people with websites, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you rank on Google is how people are finding you. Investing money in your companies website will help you in the long run.

Where do I get started?

If you have a WordPress website, SEO is super easy to put in place for your website! There is a plugin you can download called, Yoast SEO. Yoast is a super simple tool that can help companies get ranked for keywords! Once you download Yoast, go to every page on the backend of you website and choose a keyword for that page.

Keywords

Keywords can make or break your page. Using Google Analytics, you can find the keywords that will help your page rank well on Google. Spend some time researching your keywords and choose wisely. When using Google Analytics you will find a couple of different numbers. Don’t stress! The main thing you need to focus on is the competition of your keyword. When you choose a keyword, Google Analytics will tell you how high the competition for that keywords is. Be careful. If you are not a huge corporation and you choose a high competition keyword, you most likely will not rank. Type in your keyword and find a similar keyword that has a “low” competition level.

Another point, do not use your keyword on more than one page. If you choose a keyword for one page, make sure to research a similar keyword, but not exact. Choosing the same keyword for more than one page can cause your pages to fight for the top spot. Your pages will work against each other to rank, causing them to most likely not rank at all.

If you need to use the same keyword, make one page a “capstone” article page. This will separate the most important page to the page that has the same keyword. But only use this if you NEED to.

SEO Ranking and SEM Rush

Once you have your keywords, you need to track how they are doing. My favorite website to use for this is SEM Rush.

SEM Rush will help you track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is doing after all your hard work. The best thing to do is run a report once a week. This will help you keep track of how your keywords are doing. SEM Rush will also run other reports for you also. It can tell you if you have any broken backlinks or need to create some alt texts for your pictures. All these factors can help with your SEO rankings.

3 Point Checklist to Transform Your SEO for Improved ROI

The majority of you already know about Google Search Console and its impact on your SEO efforts. But, what about mobile-first-index and semantic search?

Two months down to 2018, you must know what worked the last year? What created a huge setback? Now, the question is, what must be changed in your SEO strategies to increase organic traffic, leads, profits and, indeed, value?

It’s a good time to reshape your inbound marketing strategies for increased organic visibility.

Why?

Consumer habits keep on changing… drastically. It’s the driving force behind inbound SEO marketing. Over the past few years, the corporate world experienced an enormous shift in the consumer behavior; primarily when it comes about eCommerce business.

What you need to do, now?

Make SEO a top priority for ultimate survival and outrival in the business world.

The long-desired goal of search engine optimization is to rise to the top of SERPs (search engine ranking pages). However, search engines function on an evolving philosophy. With the recent updates in Google’s algorithms, search engine optimization as a cornerstone of inbound marketing has considerably changed.

Carefully observe your SEO marketing data because search is getting challenging for all types of B2C and B2B businesses.

What do the marketers say?

According to a HubSpot study (state of inbound, 2017), “63% of marketers say their biggest challenge is to generate organic traffic and leads, and 61% states that increasing organic visibility is their top priority”. However, they do not continue with it. The best route to decipher whether marketing professionals fully embrace the strategically planned search engine optimization campaign is website auditing.

Here are few things to notice in case your website ranking is slowing down or faced a sudden drop.

The web page URLs are faulty or too long.

The web page titles lack the keyword focus.

Outdated web design and poor site architecture.

Call-to-action buttons either absent or placed wrongly.

There is an unnecessary duplication of home page URLs.

The web page titles are just imitating the content headers.

Improper content organization and poor internal linking.

Break the old habits.

Remember, evaluating and planning an SEO strategy isn’t a one-time exercise. Numerous factors are involved when it comes to driving organic traffic and amplified conversion rates, from useful call-to-action buttons to targeted outreach.

We all live in a digital environment. Virtually, every single business understands that unshakable user experience is a prime driver for customer conversion. But, growing and converting the target consumer-base while securing enough budget remains a top concern for the eCommerce businesses.

Let’s bring on top-performing SEO strategy for your website’s enhanced visibility online.

SEO is based on three major categories:

Architecture

Content

Links

Focus on all of them, or else your website will be nowhere on the internet sooner or later. Do not overlook any one of them; it will leave a negative impact on your online visibility. Eventually, it will put the effects of your organic at risk – resulting in fewer clicks, decreased page views, leads and sales, and, of course, the declined conversions.

Here are a few essential practices, more of a framework, to improve your SEO strategy – leading to increased visibility in the SERPs and keeping the potential customers on the site longer, pushing them into the sales funnel and, ultimately, convert.

1. Improve the Web Design and Structure:

First of all, ensure that your website design and overall architecture grounds on the latest trends – following the Google’s guidelines.

For example, your web design should be unique, clean and pleasant. Don’t go after a generic template, instead build a customized layout with a compelling value proposition to reinforce your brand worth.

Remember, customers always look for ease and clarity. The majority of them don’t appreciate the jargons and unnecessary use of superlative words.

Try to be as specific as you can while designing your website. Usually, people do not believe in big claims but give a considerable edge to personalized messages. Give it a thought.

2. Add Life to your Content and Target Long-Tail Keywords:

The next significant thing is content. For improved SERPs position, your website needs the fresh blood in the form of new, high quality and relevant content.

Every time you enter new content on your website, say in the form of blog posts, the web crawlers visit those pages and index them. In this way, the search engines keep analyzing your site and recalculating how it should be ranked in the SERPs. Every time you add fresh content or repurpose the old posts by adding new scripts coupled with long-tail keywords, the chances for your target audience to find you on the internet increases.

The web crawlers feed on regularly published content. But, to be honest, it is not enough to boost your website’s ranking. Why? If you continually post attention-grabbing content, but it’s not formatted as required by the Google Search Console, it will not make any impact on the deadly web crawlers.

Remember, if your target keywords are void of long-tail phrases, it can be hard for you to rank your site higher in Google search. Also, you cannot bring into play the voice search to its full potential. For the reason that people, verbally, use lengthy sentences compared to what they enter into the search engine bars. Hence, first, you need to make your website voice-search-friendly and then target the right keywords for improved results.

3. Never, I Reiterate, ‘Never’ Undermine the Power of Links:

Links, inbound or outbound, still matter a lot. These links are one the oldest factors in search engine optimization, but still considered as the ‘votes’ from the third-party websites that your site should be placed higher in the SERPs.

Getting inbound links won’t break your bank, but it is the most time-consuming aspect of SEO. The businesses who seek for their link-building kickstart the campaign by grabbing the low hanging fruits, including;

Business Directories.

Local Publications.

Classified Ads.

Yellow Page Listings.

Social Media Bookmarking.

With these methods, you can build a dozen of links in the minimum time span. However, for high quality and long-lasting links you should have to dig deep into the inbound marketing strategies such as guest blogging and paid campaigns. If you are unsure about what works in this regard, consider consulting an SEO company that will direct you to the right path to bag the desired results.

Verdict:

From first interaction to happy consumers and beyond, you must fuel your SEO with an above-mentioned 3 point checklist to outrank your competitors. From your site architecture to content and link building, your search engine optimization plan needs a new overhauling for increased organic traffic – leading to an improved position in SERPs and hence, the accelerated ROI.

The 3 Roles Social Media Plays in SEO

SEO is about growing organically, and to develop an effective, organic online marketing plan, it’s important to not only look at SEO, but content marketing and social media, too.

The algorithm of SEO is constantly changing. Social content is being consumed at an alarming rate and it is increasing day after day. As people are continuously turning to social media platforms to search and interact, it becomes important for businesses and brand agencies to improve their design thinking, presence and especially content.

Social media is crucial for growing a successful business presence online. And equally essential is SEO. However, there’s something else which most people miss: how SEO and social media marketing are closely linked. That or they get clouded by misconceptions and popular myths. So how is social media marketing connected to SEO? Does posting to various social channels improve the business’ ranking? Is it not possible to fetch a rank without it?

Let’s explore some roles that social media plays in SEO.

Social Media Channels are nothing but search engines.
Treating social platforms like search engines is the best way forward. That way, the likelihood of increasing discoverability and rank is more. The idea is to be where the potential customers are, presenting them with the information, results and content that they are specifically looking for.
That said, it’s important to mention that the search visibility is not considerably improved by the information presented in the social media page. Social profiles could help users in fetching information; however, it is done indirectly. When Google assesses the local rank of a certain page and provides information, it takes does so through an external network of third-party sites and directories. These directories gather their information from multiple web sources, such as the social platform of a business. Due to this, filling up the complete information in social profiles can give a business an advantage with respect to visibility and accuracy in online listings.

What are Social Signals?
This is another category where misinterpretations run galore. Many believe that if an article is shared several times, then its rank is improved on Google. But it’s not so. Social signals are not about the popularity of a piece of information – i.e. the number of times users on social platforms share it from their own feed, but it’s about the number of users who share the piece from the business’ on-site page using the social share buttons. This is how Google can measure the rankings. However, the quality of content, the business’ authority and inbound links all play a more crucial role in deciding a page’s rankings.
Get more visibility and inbound links
This is possibly the best and most value method by which it can help a business’ SEO. As long as they are earned naturally, inbound links are probably the most dependable authority builders in the world of SEO. But often it gets difficult to earn them unless they’re built directly with guest posts or with some other method. A sure-fire way to grow the number of inbound links a website receives is to increase the number of people who encounter its content. Yes, it’s that simple. Provided the quality of content is excellent on the website and people link to this page as a result, increasing the audience by a substantial amount will earn the website at least 10 brand-new inbound links. And all of these would be natural, derived from different sources.
Digital agencies should remember that social media’s role is completely dependent on the ability of the business to produce top-notch content that users would like to connect with and consume. If the content is link-worthy, there is no doubt that the size of audience would increase. Marketing agencies should learn from their lessons, stay active on social channels, experiment a lot and not rely on one strategy for increasing rankings and ratings of a business.

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